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Free Advertiser Guide to marketing success

Our Frequently asked questions for new advertisers gives the mechanics of how to use our website to create a listing. Your advertisement will get your accommodation seen by thousands of visitors to the site, but that's all it can do. You have to get the whole marketing mix right if you want to maximise the bookings for your accommodation. Here are some hints that we hope will help you do just that.

1. Setting up your advertisement

2. Maintaining your advertisement

3. Responding to renter enquiries

1. Setting up your advertisement

Write great copy
Choose clear photographs
The internet is a visual medium, so your photographs are probably the most important selling tool on your advertisement. You can use a professional photographer, but most of the photos on our site are taken by the owners themselves. Make sure you send well-lit, bright, clear photographs, taken on a sunny day. The photos should not be more than two or three years old. And it's a good idea to include both exterior and interior shots covering at least one bedroom - people want to see the quality of the furnishing and style of decoration. A standard landscape/horizontal format fits best.

Quote realistic rental rates
Keep your rates clear, simple and realistic. Not surprisingly, the cheaper of two apparently similar properties get booked first. So if getting your bookings early is important to you, then quote lower rates. You can also start higher and then reduce them later, it just depends on your risk profile and the pricing strategy you want to follow. If your accommodation is of a higher than average rate for the area, make sure the photos and copy justify the extra cost, in terms of location, facilities, quality of furnishing or other special features.

Double check your contact details
It may seem obvious, but please make sure your email address, telephone, fax and mobile telephone number for SMS alerts are correct. If they are not, it defeats the whole purpose of advertising! Once your advertisement is live, we recommend you send yourself an email enquiry just to make sure you are able to pick up the booking enquiries. And if you move, or spend time away from your contact location, you change them at any time.

2. Maintaining your advertisement

Keep rates current
You can change your rates as often as you like. Just send us an email and we will update your listing within 24 hours.

Refresh copy and photos
You can update your copy at any time for no cost, and it is often worth doing so. You may find that people keep asking the same question about your property, so put the answer in your advertisement. You may add a new facility or discover a great attraction in your area. All this can be added to your text. It is also a good idea to refresh your photos. Decorations and furniture gets upgraded and gardens grow. Your guests need to see what they will be getting.

3. Responding to renter enquiries

People using the site send an average of three enquiries. There is a lot you can do to make sure that your accommodation is the one they book.

Reply promptly and use the TEXT alerts
The internet is an immediate medium. We do not offer online bookings as we know that both our advertisers and the site visitors want to make contact with the other party and check a few things out, before booking. The faster you reply the more important you will make the enquirer feel, and the more likely you are to get the booking. With the TEXT alerts, advertisers are able to respond to a booking enquiry within minutes, so don't get left behind.

Supply extra information
It is a good idea to include well written follow-up details with your response to every email enquiry. At this stage people are interested in your property, and any extra bit of information will influence their decision.

Be enthusiastic
If you are not enthusiastic about the delights of your accommodation, you cannot expect people to want to book it. Be patient and courteous, even if the answer to a question is already given on your advertisement.

We hope these hints will help you to make your advertising on Guide to Ireland the best small investment you have ever made!

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